Academy Sports and Outdoors Chief Customer Officer Chad Fox breaks down how the 88-year-old retailer built a high-performing retail media network in just three months, unlocking 52 million first-party customer profiles and proving that nearly three-quarters of ad-driven conversions still close at the brick-and-mortar checkout counter.

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.