Nestlé’s Daniele Tundo and CreativeX CEO Anastasia Leng reveal how global brands are transforming creator marketing from fragmented PR experiments into a unified, high-ROI advertising discipline that scales paid media performance without sacrificing creator authenticity.

The Creator Economy Is ‘a Capability, Not a Channel

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.