IQVIA Digital’s Justin Rosen joins Mike Shields to unpack why data fidelity and outcome-based measurement are redefining addressable TV, how AI accelerates workflows without fixing flawed data, and why linking upper-funnel targeting to real-world outcomes drives performance.

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.