I sat down with Tusar Barik, SVP of Marketing at the New York Times, to discuss the paper's transformation into a multifaceted media company. The Times now reaches over 150 million registered users with 50-100 million weekly engagers, seeing strong growth among Gen Z and audiences in the Midwest and South. Their digital advertising business grew over 20% year-over-year, proving that quality journalism creates a powerful advertising platform. We explored their video-forward strategy (75+ hours monthly), their Brand Match AI product (delivering 30% improvements in CTR and brand lift), and how properties like Wordle and The Daily create deep audience connections. The conversation revealed how the Times has balanced subscription-first strategy with thriving advertising by staying true to its mission while innovating how it reaches audiences.