Next in Media
Next in Media
Mike Shields
Snap's CMO Grace Kao: Beyond Social Media - Connecting Audiences, Brands & Developers
23 minutes Posted Jul 15, 2025 at 9:00 am.
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Grace Kao, CMO of Snap, discusses Snapchat's unique position as a platform focused on authentic connection and creativity, highlighting its diverse audience (consumers, B2B, developers) and innovative features like Promoted Places on the Snap Map and opportunities for brands in Chat, emphasizing the platform's ease of use and its appeal to a generation valuing real self-expression.