Next in Media
Next in Media
Mike Shields
Walmart Connect's Ryan Mayward on Pushing Beyond Retail Media
12 minutes Posted Jun 20, 2025 at 4:00 am.
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Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio.