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Mike Shields
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Should Brands Care More about Sports, Creators, or Creators Who Care About Sports?
33 minutes
Posted Jun 4, 2025 at 9:00 am.
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Show notes
Canvas CEO Paul Woolmington on why everyone needs the NFL, and why brands need to weigh the value of running ads in live games vs. becoming part of the religion of sports fandom - with creators' help.
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Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying
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Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap
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