Next in Media
Next in Media
Mike Shields
Should Brands Care More about Sports, Creators, or Creators Who Care About Sports?
33 minutes Posted Jun 4, 2025 at 9:00 am.
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Canvas CEO Paul Woolmington on why everyone needs the NFL, and why brands need to weigh the value of running ads in live games vs. becoming part of the religion of sports fandom - with creators' help.