Next in Media
Next in Media
Mike Shields
YouTube Enters the Upfront Season in the Driver's Seat
27 minutes Posted May 12, 2025 at 9:00 am.
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Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.