Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels. Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules. Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.