Next in Media
Next in Media
Mike Shields
'Disney is a technology company' - What's behind the push to have a unified ad tech platform at the mouse house?
23 minutes Posted Jan 28, 2025 at 10:00 am.
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Next in Media spoke with Jamie Power, Disney's SVP, Addressable Sales, about ongoing measurement challenges in streaming, what happened with the so-called currency wars, and why it's a big deal that ESPN and Disney are now on the same ad server.