Next in Media
Next in Media
Mike Shields
Why Some Brands Are Still Way Behind on Creators
30 minutes Posted Jan 9, 2025 at 10:00 am.
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Next in Creator Media spoke with Reza Izad, co-founder and partner, Underscore Talent about whether Hollywood or Madison Avenue were further ahead when it comes to adapting to a more creator-centric media verse. Izad talked about why some categories, like beauty and fashion, are far ahead more mass categories such as packaged goods, and why Pinterest is a creator dark horse in 2025.