Next in Media spoke with Regine Fung - Sr. Director, US & Global Paid Media at -e.l.f. Beauty, about how the brand's media strategy has evolved from a pure DTC player to one that is embracing live sports, CTV, and out-of-home. In addition, Fung talked about Elf's huge TikTok presence, and why she think social commerce is finally breaking out in the US.