Next in Media
Next in Media
Mike Shields
How to Reach Multicultural Audiences in the Stream-First Era
22 minutes Posted Nov 19, 2024 at 10:00 am.
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Next in Media spoke with Fuse Media's chief business officer Patrick Courtney about what advertisers get wrong about multicultural audiences media habits, the challenges in programming in the FAST space, and why cable TV still makes sense for some media companies.