In this episode of The Future Starts Here Löfbergs CEO Lars talks about the infinite purpose and vision for the Löfbergs group. And the new raised ambition that will be a prerequisite to deliver on in order to live the purpose and take steps towards the vision.

The Future Starts Here- Legal Perspective This episode will focus on the Legal perspective, what we see as the great challenges to master towards and beyond 2030. From Fixed to Contextual From Rules to Values From National to Global

The Future Starts Here- Environmental Perspective This episode will focus on the Environmental perspective, what we see as the great challenges to master towards and beyond 2030. From Owning to Sharing From Physical to Social From Consumption to Re-Use And we will also give you a hint on what this could mean for us, Löfbergs Group.

The Future Starts Here- Technological Perspective This episode will focus on the Technological perspective, what we see as the great challenges to master towards and beyond 2030. From Hardware to Software From Data to Artificial Intelligence From Centralized to Local And we will also give you a hint on what this could mean for us, Löfbergs Group.

The Future Starts Here- Social Perspective This episode will focus on the Social perspective, what we see as the great challenges to master towards and beyond 2030. From Ego to Together From Mass Production to Tailor-Made From Job to Meaningful And we will also give you a hint on what this could mean for us, Löfbergs Group.

The Future Starts Here- Economic Perspective This episode will focus on the Economic perspective, what we see as the great challenges to master towards and beyond 2030. From Shortage to Surplus From Finite to Infinite From Owner to User And we will also give you a hint on what this could mean for us, Löfbergs Group.

The Future Starts Here- Political Perspective This episode will focus on the Political perspective, what we see as the great challenges to master towards and beyond 2030. From factual matters to Ideology From Local to Global From Closed to Transparent And we will also give you a hint on what this could mean for us, Löfbergs Group.

This podcast, “The Future starts here” is a result of a work done by us, the Löfbergs Group. An extensive work with the purpose to understand the future, aiming towards 2030 and beyond, and our role in it.  We have used a so-called PESTLE analysis. PESTLE is an analysis method based on insights from behavioral studies, instead of historical data, to understand long-term trends in society at large.   PESTLE is an acronym for six perspectives: Political, Economic, Social, Technological, Legal and Environmental perspectives. The starting point for all the perspectives is that you study the human behavior within each perspective, what they are driven by, how they have developed historically and which surrounding trends affect the development of their behavior. We have chosen 2030 as the focal point for our investigation of the future. This means that everything you will hear in this podcast describes an imagined world around or just beyond 2030. Within each part, we have chosen to emphasize three trends we believe will set the tone within the perspective. In total, this statement comprises 18 behavior trends that we believe describes the direction of society at large beyond 2030. This analysis is a fundamental part in an ongoing strategy work for Löfbergs Group towards 2030, a strategy that will be launched during 2020.