In this episode, Rachel Shi, a seasoned go-to-market professional with a background in sales and technology, shares insights on her journey and thoughtful best practices for GTM leaders. Professional Journey: Rachel's unconventional start in sales, coming from a creative background, led her to discover a talent for sales, particularly in early-stage tech companies. She now runs her own consulting business, helping early-stage founders with sales processes and go-to-market strategies.Crea...

In this engaging episode, we explore the versatile and evolving career of Laura Wheeler. From her initial roles in sales to her pivotal shifts into revenue operations and enablement, Laura now leads Renegade Operations. Throughout the episode, Laura shares insights from her experiences at major companies like Tableau, delving into her philosophy of "Dare to Operate Differently." Her approach centers on humanizing operations and challenging the status quo with intentionality.Key Takeaways:Adap...

In this episode of Next-Gen GTM, host Josh Ellars welcomes Matt Nelson, Vice President of Product Marketing at AuditBoard, to discuss the evolving landscape of go-to-market (GTM) strategies. With a rich background in marketing and growth across various high-profile companies, Matt shares his insights on what's working, what's not, and how companies can innovate in their GTM approaches. The conversation delves into the importance of understanding core GTM principles over following fleeting tre...

Summary:In this insightful episode of Next Gen GTM, host Josh Ellars engages in a captivating conversation with Eric DiProspero, Senior Vice President of Sales at OpenGov. With a career marked by exceptional growth and a direct hand in propelling OpenGov's impressive expansion, Eric shares his journey from a field account executive to a senior leadership role, imparting wisdom gained from his experiences. His narrative underscores the critical importance of personal development, mentorsh...

In this episode of Next-Gen GTM, host Josh Ellars talks with KC Brothers, a seasoned product marketing and sales enablement leader, drawing from her extensive experience at Qualtrics, Podium, Weave, and Canopy. KC shares insightful reflections on her journey, emphasizing the importance of humanizing go-to-market strategies and fostering a workplace that values flexibility and trust. She advocates for recognizing the human aspect in both internal team dynamics and external customer interaction...

In this episode of Next-Gen GTM, host Josh Ellars engages with Dustin Haisler of e.Republic, delving into the future of go-to-market strategies. Their conversation uncovers the pivotal role of personalized marketing and innovative technologies in shaping effective go-to-market approaches. Here are some key takeaways:Hyper-Personalization and Contextual Marketing: The shift towards customized marketing messages tailored to individual needs, enabled by advancements in generative AI, underscores...

This Next-Gen GTM episode features guest Jordan Nelson, who shares valuable insights from his vast experience in CRM-focused RevOps, particularly with tech startups and mid-market companies. Journey to RevOps Expertise: Jordan began his career striving to stand out in the CRM landscape. Opting for social media engagement over accumulating certifications, he successfully leveraged LinkedIn to enhance his professional visibility, ultimately facilitating his journey through companies like V...

In this engaging episode of Next-Gen GTM, host Josh Ellars (OpenGTM) talks with Mike Mattson (GrowthPath) about his unique journey from an accountant to a sales professional, eventually becoming a head of sales and a founder. Mattson shares invaluable insights from his rich career trajectory, focusing on the transformative power of data-driven strategies and the significance of active listening in achieving organizational growth. Highlighting his time at OpenGov, which was just sold for $1.8 ...