In this episode, Kelly Hopping, CMO of Demandbase, interviews Sara Whitwer, CMO of DryvIQ, on her journey from a senior director to CMO, and the pivotal moments that accelerated her career. Together they discuss the need for marketers to be problem solvers, the importance of agility in marketing, and the critical role of company culture in driving success. Don’t miss this episode filled with advice for navigating the constantly evolving expectations of CMOs.
Oct 1, 2024
37 min
Tune in as Kelly Hopping, CMO of Demandbase, chats with Kyle Lacy, CMO of Jellyfish, on the importance of pushing through challenges of self-doubt and owning a number, like pipeline. In this conversation, Kelly and Kyle share advice on being less reactive and more mindful, and how to properly ask for promotions. Together they also discuss the role of having “good taste” and how that helps B2B brands to stand out from the competition.
Sep 17, 2024
38 min
Join Kelly Hopping, CMO of Demandbase and Ellina Shinnick, CMO of HUB International, for a discussion on fearless leadership. In this episode, Kelly and Ellina share insights on creating a positive company culture, the importance of knowing the business as well as oneself and examples of bringing creativity and energy into marketing efforts. Dive into this engaging discussion on defining fearless leadership and the role of a CMO in influencing company culture.
Sep 3, 2024
41 min
Kelly Hopping, CMO of Demandbase, sits down with Anne Baker, CMO of Adaptiva, as they discuss the importance of partner marketing and how it can help niche companies gain credibility and reach. Together, Kelly and Anne emphasize the need for clear differentiation and value proposition when approaching partnerships and highlight the importance of making it easy for partners to promote your brand.
Aug 20, 2024
38 min
In this episode, Kelly Hopping, CMO of Demandbase, and John Common, CEO of Intelligent Demand, discuss the shift from the old marketing playbook to the new. Together they highlight the differences and the need for adaptability in order to drive growth in the B2B space. They discuss the importance of having a business growth mindset and share advice for aligning marketing efforts with overall business goals. Plus, tune in for a fun fact from John about founding his company while on tour as a musician!
Aug 13, 2024
50 min
Tune is as Kelly Hopping, CMO of Demandbase, chats with Wes Schaeffer, The Sales Whisperer, about his journey as a sales trainer and consultant. Together they discuss the importance of eliminating silos and building relationships with individuals in both sales and marketing. In this conversation, Wes emphasizes the need for alignment between teams and the role of leadership plays. Kelly and Wes also discuss the changing dynamics of B2B buyers, which is shifting to younger generations, including millennials, and the need for sales and marketing to evolve accordingly. Listen to this episode for advice on the value of working together in sales and marketing.
Aug 6, 2024
47 min
Kelly Hopping, CMO of Demandbase, sits down with Amanda Dyson, global head of demand gen and ABM at e2open, to discuss Amanda’s journey in marketing and her passion for nurturing and growing authentic leaders. Amanda emphasizes the significance of mentoring next-gen talent and offers advice on overcoming imposter syndrome. Together they share advice for up-and-coming CMOs, encouraging them to be true to themselves, to develop their soft skills, and stay open to new opportunities. Tune in to hear more on leading authentically, communicating effectively and supporting the growth of your team.
Jul 23, 2024
35 min
Join Kelly Hopping, CMO of Demandbase, and Sangram Vajre, co-founder and CEO of GTM Partners, for a conversation on the importance of integrated tech solutions, authentic leadership, and the profound influence of personal values in shaping business practices and fostering meaningful connections. WSJ Best Selling Author Sangram shares insights from his career in B2B marketing, including his journey from marketing automation at Pardot, founding Terminus, to now leading and co-founding GTM Partners. Together Kelly and Sangram emphasize the need for continuous learning, adaptability, and strong internal alignment to succeed in the evolving landscape of B2B marketing. You won’t want to miss this episode!
Jul 16, 2024
42 min
Tune in to join Kelly Hopping, CMO of Demandbase, and Kim Storin, CMO of Zayo Group, for a dynamic conversation on the do’s and don’ts during mergers and acquisitions! The conversation includes positive advice on the importance of starting with optimism and how to manage change. Don’t miss the opportunity to hear from these two experts as they recount their decades of experience and share advice for professionals at every stage of their career.
Jul 9, 2024
43 min
In this episode, Kelly Hopping, CMO of Demandbase, and Carolyn Wellsfry Cheng, director of global ABX at Workday, discuss optimizing marketing strategies to drive revenue. Together Kelly and Carolyn emphasize the importance of sales and marketing alignment through regular, data-driven meetings to create strong partnerships and build trust. Listen for advice on practicing empathy and developing tailored strategies for different account types to create alignment that drives revenue.
Jun 25, 2024
36 min
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