Rob John is a senior manager at the not-for-profit Content Marketing Association. Previously to joining the CMA, he had a stint working in the Middle East, spent six years at Global Radio working on national campaigns for well-known stations such as Heart, Capital, Classic FM and Smooth and worked for an award-winning content agency where he headed up the digital PR department

Most recently Rob joined the CMA to help the organisation highlight best practices in content marketing and showcase them via their membership and awards.

In this podcast we talk about the current state of content marketing.