Scott Guthrie is a former management consultant and digital director at global PR agency Ketchum specialising in influencer relations. Today he works with brands, agencies and platforms to generate meaningful results from smarter influencer marketing decisions.

Scott offers best practice advice and implementation across the entire influencer marketing workflow. His blog sabguthrie.info has been designated a top 10 PR industry blog by Vuelio.

In this podcast we discuss the current state of influencer marketing.