Never Mind the Buzzwords
Never Mind the Buzzwords
Kairos Group
Never mind the buzzwords explores the world of brands, marketing and social media, minus the bullsh*t. This is a bored-of-the-traditional podcast, from a bored-of-the-traditional, creative social agency, Kairos Group. Join Mike Craddock, YouTube Influencer turned CEO as he guides members of our creative family & guest speakers through trending topics in a language we can all understand. Anyone who knows us knows we know a thing or two about esports (how many knows in that sentence?) each month we welcome a special edition episode featuring industry leader Drew Townley, our specialist esports creative team & guest speakers. Tune in for their honest and somewhat brutal opinions on non endemic brands, teams and influencers making moves in the industry.
SPECIAL: Downsizing but Upscaling
SPECIAL: Downsizing but UpscalingRebranding your agency is not a simple task. Believe us! It may have looked silky smooth from the outside but in actual fact, it was a massive challenge!Unquestionably, the best way to dissect the mammoth undertaking is a podcast with our directors. Drew, Mike, Chris and Luke discuss the frustrations, the ambitions and the key decisions Kairos Media manufactured for the biggest decisions we’ve made as an agency…
Nov 20, 2020
29 min
SPECIAL: Why did we start this... Rebranding our biggest agency from the ground up.
Rebranding and relaunching a newly merged creative marketing agency is no simple task. This is why we gave this challenge to our Creative Lead and Marketing Executive. Luke Bristow gets into the fine detail with Ross Crump & Jonny Beckett about the monumental task of rebranding and relaunching Kairos Media on a special podcast episode. 
Oct 21, 2020
52 min
Season 1 Finale: The Ups & Downs of a Co-Founder
Well here it is... our Season 1 podcast finale! The last 6 months have been tough for everyone, and it is great to hear from employees on how they have been dealing with it all. It is nice to know businesses are coping, but has anyone asked how the founders of the business are coping? This episode is a little different. We have brought Mike Craddock and Chris Parnell, Kairos Group Co-Founders, on to speak about how they have dealt with everything. Our host Luke asks the questions no one else has, even the personal questions... Again, this is our last episode of Season 1! We are so excited to show you the next phase of Never Mind The Buzzwords, but until then, sit tight and enjoy the final episode! 
Sep 16, 2020
36 min
It's esports, not eSports: COVID is boring. Let's talk esports.
Well the time has come for the final episode of It's esports, not eSports - Season 1 We have had the best time chatting all things esports to the listeners and we hope you have also enjoyed it and taken on board some of the learnings we have talked about. We cannot wait for Season 2 to kick off, which is coming sooner than you think! We have some cool ideas in the pipeline! Anyway, back to this episode. Drew, Matt and new speaker Rahul are doing a final round up of the changes in esports and the industry over the last 7 months. The pros, cons and the downright wrong in esports that happened whilst the world was in lockdown! See you soon for Season 2! 
Sep 8, 2020
40 min
Ep8. 2020 or 1984? How to police social media and politics
Join Luke, Dom and Kieran on all things social media and politics. Our social experts this week discuss: the democratisation of news, censorship and spread of misinformation, and how our global leaders drive political strategy/narrative on social - yes, Donald Trump features. 
Aug 25, 2020
42 min
Ep7. Should you really give a sh*t about 5G?
It seems technology is hot on the lips of everyone these days and, at least for regular folk, it's an area not many people know well enough to talk fluently on - enter Luke, Dom and Josh, Kairos Groups technology know-it-alls.Join the team as they explore the latest advancements in gaming technology, 5G, AR and VR.
Aug 14, 2020
43 min
Ep6. Keep up or get f**ked. The secret to connecting to consumers in 2020.
The title says it all... We are back with our latest episode of Never Mind The Buzzwords!  2020 has been a crazy year to say the least. A year no one will forget for the rest of their lifetimes, for more than one reason. One of the biggest aspects that we (marketers like ourselves) will not forget is the change in consumer behaviour across all industries.Mike, Dom and Ross discuss in finer detail the changes in consumer behaviour over the last 6 months, as well as their predictions for the final 6 months of 2020 and beyond. 
Jul 28, 2020
47 min
Ep5. SPECIAL GUEST Kieren from Excel Esports: How to build a Global Esports Brand
It's esports, not eSports: How to build a Global Esports Brand There's an overload of expertise in this weeks episode you simply won't find anywhere else. Managing Director of Kairos Media Drew Townley & Senior Account Manager Matt Fawdrey are joined by Co-Founder of Excel Esports Kieran Holmes-Darby. Kieran founded Excel Esports alongside his brother back in 2014 and has grown his gaming and esports organisation to new heights over the last 6 years. Listen now to get some serious advice on how to build a global esports brand.
Jul 21, 2020
47 min
Ep4. Influencer Marketing in a Post Pandemic World
Michael Craddock & Drew Townley are joined by first time speaker and Account Director at Kairos Media Suzi Martin to discuss: Influencer Marketing in a Post Pandemic world.The team discuss the effects of COVID-19 on Influencer Marketing Industry, the shift in creativity from brands and what the future of Influencer content looks like post pandemic.
Jul 7, 2020
32 min
Ep3. SPECIAL EPISODE: esports Hot or Not
Kairos Group presents our Never Mind the Buzzwords special: It's esports, not eSports.Welcome to the first special edition episode of it's esports, not eSports where we talk all things marketing, brands and social media with an esports twist.Up your game this week with industry leader Drew Townley, Kairos Esports Senior Partnerships Executive Tom Harris & Senior Accounts Manager Matt Fawdrey as they share their honest and somewhat brutal opinions of non endemic brands, teams and influencers making moves in the industry.
Jul 1, 2020
43 min
Load more