In this episode, we talk about the following points when working with a Branding Agency. As well as cover a few of our passions and the naming strategy of NerdBrand, not Nerd Brand:  - Branding agencies function best on long-term partnerships. - Marketing without branding falls short. - You can't DIY your brand to the top. It would be best if you had professionals. - Branding requires far more than a logo and listing features/benefits. - Offers a strategic, objective perspective to identify problems and fill gaps. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Andy is a successful agency founder and author, and has a new book titled “How to Start a Successful Creative Agency.” He writes about communications, freelancing, and the inner workings of starting an agency. Get his book online called: How to Start a Successful Creative Agency at https://www.creativeagencybook.com/ Listen in as we talk about professional clients and how the following will help your project go a lot smoother. Have established marketing leadership and internal processes Have a marketing team Budget! Find Andy and connect with him on LinkedIn: https://www.linkedin.com/in/andystrote/?originalSubdomain=ca --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Should companies encourage and incentivize their employees to represent the brand on social media? That's the topic of discussion as we're joined by Social Media Manager, Jon-Stephen Stansel. Topics include Sherwin-Williams' employee TikTok fiasco, creating social media policies, how to balance benefits and risks of having employees represent your brand, and more. ABOUT OUR GUEST J.S. is a social media professional with almost a decade of experience  managing and creating content for higher education, small business, and  government social media accounts.  He works closely with HyperRPG, Kyle  Higgins and his comic Radiant Black, and Better Place Forest.   J.S. is also a co-host of the Thought Feeder Podcast, a weekly podcast offering insights on digital marketing in higher education. Twitter: @jsstansel Website: jsstansel.com Thought Feeder Podcast: https://thoughtfeederpod.com/  ABOUT THE PODCAST   The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture.   Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.  Find more at https://nerdbrandagency.com/podcast  ABOUT NERDBRAND  NerdBrand is a national branding, web design, and marketing agency. We love helping businesses identify and better communicate their “why.” Because we believe everything is an ad, we’re passionate about creating holistic brand identities, website designs, and marketing campaigns. Learn more at https://nerdbrandagency.com  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Should you make yourself appear more capable than you actually are?  Or should you do it, in order to achieve your goals when you are actually capable?  Either way, people love the underdog.    Find Diana on Linkedin: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/  And on Twitter: https://twitter.com/DianaRich013  Check out Semrush: https://bit.ly/nb-semrush  =====  ABOUT THE PODCAST   The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.  Find more at https://nerdbrandagency.com/podcast  =====  ABOUT NERDBRAND  NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.   Learn more at https://nerdbrandagency.com  CONNECT WITH NERDBRAND   Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency LinkedIn: https://linkedin.com/company/nerdbrandagency --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Carly is the brand manager of Gaming Source Network, news, reviews, and gameplay platform dedicated to positivity and inclusivity in gaming. By "interaction branding" for this episode, the way a brand handles communication with customers/followers. For example, Arby's is super sassy on social media. This interaction actually endears customers to the brand. Brandon Sanderson is extremely transparent and kind to his customers. This interaction gives a lot of goodwill back to him and instills trust. Find Carly on: YouTube: https://www.youtube.com/GamingSourceNetwork Twitter: https://twitter.com/GamingSourceNet And at: @scarlet_stream --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

In this episode, we have one of our favorite guests returning! Diana Richardson from Semrush joins us again as we jump into fun conversations about Netflix's new online store, e-commerce SEO, and more.   ABOUT OUR GUEST   Diana Richardson is the Social Media & Community Manager for the SEO Unit at Semrush and has been a digital marketer for over 14 years. Linkedin: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ Twitter: https://twitter.com/DianaRich013 Check out Semrush for all your SEO needs: https://bit.ly/nb-semrush ABOUT THE PODCAST   The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.   Find more at https://nerdbrandagency.com/podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

An age-old request in advertising, and especially in web design: "can you make the logo bigger?" Sure, but why? Is that really the priority? 1) Your brand is not your logo. 2) Bigger isn’t always better. It’s the internet. It must and will  change size based on different screen sizes.  3) Your audience doesn’t care about your logo beyond simply recognizing  it. They are interested in your products, message, and tone. =====  ABOUT THE PODCAST   The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.   Find more at https://nerdbrandagency.com/podcast   =====  ABOUT NERDBRAND  NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.   Learn more at https://nerdbrandagency.com   CONNECT WITH NERDBRAND   Facebook: https://facebook.com/nerdbrandagency  Instagram: https://instagram.com/nerdbrandagency  Twitter: https://twitter.com/nerdbrandagency  LinkedIn: https://linkedin.com/company/nerdbrandagency --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in brand SERP optimization and knowledge panel management. SERP means search engine results page. Brand SERP refers to how your business or organization appears when someone Google's your brand name. Company: Jason Barnard is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimize their Brand SERP and manage their knowledge panel. Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Speaker: Jason regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon. Podcast Host: Spanning 3 seasons, "With Jason Barnard" has become a staple podcast for digital marketers. The conversations are always intelligent, always interesting, and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski. Over 180 episodes are available! If you are looking for help with your SEO strategy or need your brand refreshed, contact us at: https://nerdbrandagency.com/contact-us/ ===== About The NerdBrand Podcast The NerdBrand Podcast is the intersection of nerd culture, branding, and  marketing. Nerd culture is no longer a reserved sub-culture; it’s  mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a  touch of nerd — technology, movies, comics and novels, video games, and  plenty more. Find more at https://nerdbrandagency.com/podcast   =====   About NerdBrand NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.com Connect with NerdBrand LinkedIn: https://linkedin.com/company/nerdbrandagency Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Guest - Josh Suiter, Director of Membership and Business Relations at The Chamber of St. Matthews Your brand needs to engage in strategic storytelling & create organic experiences, as the costs of paid advertising continue to increase. Plus, the typical brochure copy doesn’t work for most brands;  people expect more. Storytelling engages your audience at an emotional level to capture their attention. Pete Docter puts it perfectly: “What you're trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you're trying to do, when you tell a story, is to get the audience to have that same feeling.” This can work in business. Think about the common question, “tell me  about your business.” Being able to tell a compelling, engaging, and consistent story initiates that relationship and makes you & your brand memorable. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Today we’re discussing Dave Carruther’s winding story of entrepreneurship, the difference between having an idea vs. an executable vision, and strategy vs. tactics. We’ll also touch on how Dave and his team at Voxpopme use data alongside video to help brands make better product development and marketing decisions. Dave is a passionate entrepreneur who’s focused on using video as the primary medium for collecting feedback. This feedback goes on to build great brands, products, and customer experiences. Check out Dave at https://site.voxpopme.com/ https://www.linkedin.com/company/voxpopme/ https://twitter.com/voxpopme https://www.instagram.com/voxpopme_official/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support