Show notes
Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer over and over? 00:00 - Intro00:52 - Cinema with Sophie | New Letterboxd Top 401:29 - Client FAQ No. 1 | Overlapping Influencers04:01 - Fohr's Influencer Mapping™07:09 - Influence Map Case Study | Rothy's10:07 - Client FAQ No. 1 | Re-targeting Your Audience11:11 - In Summary11:50 - Outro & Credits To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/. Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow Sophie on instagram: https://www.instagram.com/goodwoodx/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email [email protected] ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.