<p>Winning isn't relevant to negotiation, but gaining is. Shift your focus and change your interactions (and your life).</p>

Reset

Everyone negotiates. You may think that it’s the realm of the salesperson, or the business executive, or lawyer, but every single person encounters a number of negotiations on a daily basis. Every human interaction has the possibility of some gain if we are willing to look for it. The key to finding success in your interactions is changing your mindset. Because it’s not about winning or losing—it’s about getting what you really want.

New episodes every Tuesday.