<p>Winning isn't relevant to negotiation.&nbsp;</p>

...and Start Focusing on Gains!

Everyone negotiates. You may think that it’s the realm of the salesperson, or the business executive, or lawyer, but every single person encounters a number of negotiations on a daily basis. Every human interaction has the possibility of some gain if we are willing to look for it. The key to finding success in your interactions is changing your mindset. Because it’s not about winning or losing—it’s about getting what you really want.

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