Markerita is a twelve-week marketing experience for health professionals where you will learn the exact ingredients to build a modern-marketing system that converts your *dream clients* like a breeze and sets your business up for success in a way that feels good to you.I’m talking websites, email marketing and content marketing all rolled into one delicious 12-week course.Enrollments are open now and close on Tuesday, July 26 at 11:59 pm AEST.Join Markerita todayQuestion? Reach out to me via Instagram or my website. See acast.com/privacy for privacy and opt-out information.

I only started my business 16 months ago. However, things change quickly in the online world and the things I did then to grow my business, aren’t necessarily things that I would do now. In this episode, I share three things that I would do differently if I were to start my business again today so that you can learn from my mistakes and take the fast lane to profitable success!Save your seat for my Virtual Happy Hour - with a twist at rachelhawkins.co/happyhour See acast.com/privacy for privacy and opt-out information.

This episode was requested by YOU, so here it is. Join me as I share four strategies for marketing your business online without using testimonials.Save your seat for my Virtual Happy Hour - with a twist at rachelhawkins.co/happyhourAHPRA's advertising guidelines for testimonials See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by lawyer, eCommerce entrepreneur and Founder of Foundd Legal, Riz McDonald, to talk about how you can legally protect your business online. As a business owner herself, Riz brings first-hand experience, insight and legal know-how to all of the tricky processes and challenges that you can face when running a business.We chat about...How business owners can get started with legally protecting their online businesses (7:35)  Why the old ‘copy and paste’ of website terms and conditions should be avoided (12:00)The additional factors that health professionals need to consider in order to legally protect their online businesses (13:25)The biggest legal risks for online business owners (16:20)The difference between trademarking and copyrighting (20:05)How to protect your Intellectual Property (30:00)What to do if you discover someone has stolen your Intellectual Property (34:45)The difference between copying and being ‘inspired by’ someone else’s work (39:10)How Foundd Legal’s legal templates can provide your business with affordable legal protection (43:00)When a business should consider custom legal services (46:42)Riz’s best advice for helping businesses get legally legit (48:00)Riz’s free Business Startup Checklist (52:00)Shop Foundd Legal’s legal templates here and save 15% by using the code ‘RACHELHAWKINS’ at checkout.Join the waitlist for my new course at rachelhawkins.co/waitlist See acast.com/privacy for privacy and opt-out information.

This is probably the most important episode that I have ever recorded because, in it, I not only highlight six of the biggest marketing mistakes that health professionals make online but I also share how you can fix them.Join the waitlist for my new course (launching July 19th) at rachelhawkins.co/waitlist See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by I am joined by physiotherapist, master Pilates instructor and the founder of the online Pilates platform Go Chlo Pilates, Chloe de Winter, to chat about scaling your business through an online subscription model. Chloe is passionate about bringing safe, effective and fun workouts to people in an easy and accessible way and that is exactly why she created Go Chlo Pilates.We chat about:Chloe’s early career as a physiotherapist and how she fell into running her own business (6:24)The creation of Go Chlo Pilates - from a ‘pay what you can afford’ service to a profitable online subscription platform (10:00)Chloe’s experience transitioning to online work (13:24)The tech that Chloe used to build Go Chlo Pilates (20:30) The advantages of having a professional qualification in business (34:30)What channels are most effective at marketing her business (34:15)The benefits and challenges of having a subscription-based platform (37:35)What Chloe finds most rewarding about her business (42:20)Advice for those with aspirations to launch a subscription-based platform (45:40)Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.

As per your request, I am sharing my best-kept secrets for planning an epic brand photoshoot! Here, I also share some insight into my own brand shoots and why I believe investing in your brand's visual identity is SO important.Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by Certified Life and Mindset Coach and Gramtini Alumni, Emily Thompson, to chat about overcoming the limiting beliefs holding you back in business. Emily is passionate about helping women frozen in a cycle of overthinking, overwhelm, stress and anxiety to become confident in their decision making and create space for new opportunities to live their dream life.We chat about...Emily’s own personal development journey and why she became a life and mindset coach (5:30)What EFT tapping is and how it can be used for your own personal development (7:45)What limiting beliefs are and how they can hold entrepreneurs back in business (13:35)What imposter syndrome is and how it manifests (19:20)Our personal experiences with imposter syndrome in business (20:30)Tips for managing feelings of imposter syndrome (27:15)Whether imposter syndrome will ever go away (32:28)Steps for overcoming the limiting beliefs holding you back in business (35:45) Move through imposter syndrome with Emily's free EFT tapping resource.Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.

Truthbomb. Instagram is rented real estate. This means that if it were to disappear tomorrow, you would also lose your online community (scary). But something you do own though is your email list. In this chat, I share three ways that you can turn your Instagram followers into email subscribers so that you can start building your database and elevate your online marketing strategy.Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quizGet 50% off your first year of email marketing at Flodesk at rachelhawkins.co/flodeskListen to my top email marketing platform recommendations in Episode 68 See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by lawyer turned brand and copy strategist, Anita Siek. Anita is the founder of Wordfetti, a human-centred brand strategy and copywriting house that helps brands zig when others zag, make more money, and confetti cannon their impact through the power of psychology and words. With a big passion for words, language and how the delicate choices of them can trigger different emotions and feelings in a reader, her and her team at Wordfetti are on a mission to spread the power of one of the most powerful tools we as humans have, being words, in igniting world-changing ideas, provoking thought, and driving impactful action. We chat about...Anita’s business journey from lawyer to brand strategist and copywriter (4:50)What copywriting is and why you should care about it (13:00)How copywriting is different to content writing (15:00)What a brand voice is (16:30)The importance of establishing a unique brand voice to build a stand out brand (21:15)The best place to get started with copywriting when you can’t afford a copywriter (28:35)Mistakes to avoid when writing copy (36:48) Tips for increasing conversion through copy (42:42)Anita’s advice for ‘non-writers’ who want to elevate their brand through copy (47:00)To learn more about Wordfetti Your Words visit rachelhawkins.co/wordfettiTake my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.