Here is our official take on the boycott and whether you as a brand should participate. 
 
Small business vs big business
<ul>
 <li>The narrative that advertisers can put pressure on Fb to change (like Fox news), LOL.</li>
 <li>FB relies on small businesses. Annually, Facebook generates US$70 billion in advertising sales and about a quarter of it comes from big companies such as Unilever</li>
 <li>Not fair to smaller companies that can’t afford expensive advertising</li>
 <li>Shifting to google and twitter. These aren’t any better</li>
 <li>Stop organic too? Inconsistent 
</li>
</ul>
Dont be naive
<ul>
 <li>Opportunity for large advertisers to negotiate?</li>
 <li>Part of Patagonia/REI/BenJerrys brand. Not really Coca Cola / Unilever 
</li>
</ul>
What should your brand/agency do?
<ul>
 <li>The financial impact isn't significant, but it is creating a lot of noise. FB needs to address PR.</li>
 <li>Brands and agencies need to decide whether or not to participate. Don’t feel pressured. 
</li>
</ul>

Jess and Rachyl, lead scientists at social media R&amp;D agency, NAIL.social talk shop about the latest topics in organic and paid social media on a weekly basis. In addition to their industry knowledge (rants) on social strategy, management, and experimentation, they also teach the best practices fresh from the NAIL.social Academy. The show is 20-30 minutes but the spicy and rambling after show might push it to an hour, sorry!