This Week in Paid - Delayed Gratification

• It's important to understand the buying behavior of your customers - impulse vs research
• What is the path to purchase? How long does it take to buy? What frequency?
• Setting expectations to the client, your own mental state as a media buyer
• Not focusing on the day to day minutiae
  

This Week in Organic- So You’ve Been Audited

• Organic audit - last month of performance
• Meeting with client to understand their goals, capabilities
• Most important metrics AVG Engagement rate and avg value of posts
• What platforms have most opportunities
• Other competitors in the space, benchmark against them. Who is doing well and why. What are the best practices in the space
  

 Data Privilege

• Hard to take advantage of FB’s AI and optimization
• At least one purchase a day / ideally 7 per day (50 in a week)
• People with large adspend are “data privileged”
• Can’t afford to do testing and try new audiences
• Not enough money for purchase, have to back up conversion to ATC or leads
  

 Rant Wheel

• People not wearing masks
• No CBO Roll Out on Facebook
• Item Substitutions from Instacart