On this episode of the NACMA Podcast, we hear from Auburn Senior Associate AD Daniel Watkins as he discusses Auburn's tailgating experience, and how it is helping the department unlock new revenue opportunities. 

On this episode of the NACMA Podcast, we take a candid look at “New Revenue Streams: The Good, Bad, and Ugly.” From small incremental revenue opportunities to digital infrastructure and private equity, this conversation dives into what’s actually working, and what isn’t, as departments adapt to the pressures of the rev-share era.

This discussion explores the importance of building and managing relationships across departments and external partners. It highlights how collaboration between units can drive success in areas like fan development, marketing, and the overall fan experience. The conversation focuses on aligning goals, breaking down silos, and leveraging the strengths of multiple teams to create a more coordinated and effective approach.