Jason Wojo of Wojo Media joins My Tog Blog About Awesome Content Creation for a direct conversation about paid ads, weak offers, sales funnels, webinars, and the trust recession in online marketing. Jason argues that when ads are not working, the ads themselves may not be the real problem. In many cases, paid traffic simply exposes deeper issues with the offer, messaging, funnel, or customer experience. In this episode, Jason and I discuss why offer clarity matters more than ad spend, how low...

If you're considering building an online business, selecting the right e-commerce platform is crucial for creating a professional online store that properly supports your creator brand. In this episode, I take you behind the scenes of my real-world experience transitioning from Shopify’s Starter Plan to the Basic Plan as I build a print-on-demand store. If you’re considering making this switch or starting fresh with the Basic Plan, this episode will save you countless hours of frustration an...

Discover how Pod Up is revolutionizing the podcasting platform space with 60+ integrated tools that save creators hundreds of dollars per year. In this conversation with host Tim Krywulak, serial entrepreneur Nathan Gwilliam reveals the real costs of professional podcasting and why most creators quit before their 10th episode. After selling adoption.com and working with digital marketing legend Russell Brunson, Nathan identified a critical gap in the creator economy that was keeping talente...

How can we keep our content strategy thriving when market turbulence is the new normal? Tune in for this podcast interview with Tim Krywulak (host), Associate Dean of Design, Visual Arts, and Computer Studies at Georgian College, and industry veteran Melih Oztalay (guest), as they unveil proven tactics to embrace change, outpace competitors, and future-proof your content in an ever-shifting landscape. 👉 About Our Guest Melih Oztalay is a seasoned digital marketing leader with over 35 years ...

Most digital products fail within the first month. Alice Seba’s don’t. With over two decades in online business and millions in product sales, she understands what actually works in today’s competitive market. In this episode, Alice breaks down the brutal truth about why most digital products never see a single sale, and more importantly, reveals the exact strategies and mindset she’s used to build a sustainable online business since 2002. From the early days of her first ebook, “The Internet...

Are you ready to make your first sponsored content? This behind-the-scenes look reveals the exact process I use to work with brand sponsors, featuring a real sponsored content creation example with the SAFY9 dash cam. Getting your first sponsorship is a significant milestone for any content creator, but there’s so much more to it than just saying yes to a brand deal. This video takes you through the complete process of creating sponsored content that protects your integrity, meets sponsor ex...

In Spring 2025, my guest for this episode achieved what many content creators dream of: a post she wrote went viral on LinkedIn. But this was no accident. It was part of a content strategy that worked. Listen in for this discussion with Nicole Ramirez, a digital marketing consultant who cracked the code on LinkedIn content creation. After being laid off from Forbes, Nicole grew her LinkedIn following from 2,400 to over 32,000 in one year. In this episode, Nicole reveals her “7-7-7 jackpot” ...

Unlock video marketing success with strategies from an award-winning producer! In this episode, we dive deep into the world of video marketing with Tim Bradley, founder of Pennant Video and a multiple Telly Award winner. Discover the critical components of successful video marketing campaigns that not only engage but also convert followers into customers. Tim shares his journey from being a kid with a VHS camcorder to working as a video producer and ultimately founding his own video product...

Thinking about starting an online store but worried about Shopify’s monthly costs? The Shopify Starter plan offers e-commerce capabilities for just $7 per month, but does it deliver enough value to build a successful business? I’ve spent four years working with various e-commerce options, from third-party marketplaces to online stores, and three months testing every aspect of the Shopify Starter plan, including setting up Instagram shops, managing product listings, and analyzing custo...

Are you ready to transform your ideas into action? 🚀 Season 4 of My Tog Blog About Awesome Content Creation is here! 🎉 Join me, Tim Krywulak (Associate Dean of Design, Visual Arts, and Computer Studies at Georgian College), as we go behind the scenes of building a successful content creation business. Hear real stories from creators with actionable tips that make a difference. 💡 Sample topics for this season include: Building your Shopify storeMastering the customer journeyG...