A podcast about life as a husband-wife duo who own a business. We'll talk marketing, sales, service delivery, relationships, communication and technology.

A few months ago I was told that my marketing was cheap because they believed I was using fear mongering to get them to buy &nbsp;from my company. I decided to research what fear mongering REALLY was and if I was guilty as charged.
 
Turns out I learned a few lessons along the way about the science of fear, how fear is truly used in marketing and how in order to not be considered deceptive the changes I need to make in my marketing.
 
Podcast music courtesy of Laser Groove Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

A few months ago I was told that my marketing was cheap because they believed I was using fear mongering to get them to buy &nbsp;from my company. I decided to research what fear mongering REALLY was and if I was guilty as charged.

Turns out I learned a few lessons along the way about the science of fear, how fear is truly used in marketing and how in order to not be considered deceptive the changes I need to make in my marketing.

Podcast music courtesy of Laser Groove Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/