My First Million
My First Million
Hubspot Media
The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook
1 hour 5 minutes Posted Oct 7, 2026 at 10:00 am.
) I helped a dentist create one of the greatest marketing campaigns
) How to find the glitch in the system
) Go for your own problems
) Where is the attention going?
) ANGEL
) 19-minute ad experiment
) The genius moment behind Squatty Potty, Poo-Pourri
) Poo-Pourri ad
) How to craft a $100M ad
) Use comedians
) Warm up the algorithm
) Super Bowl stunts
) PG-13 content for the masses
) Base hits vs. home runs
) The economics of the movie business
) “I’ve never met a billionaire who doesn’t want to make movies”
) The brutality of Hollywood
) Having a personal vibe coder
) Advice to my younger self
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Show notes
$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/okbv
Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon  ) about finding and exploiting glitches. 
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Links:
• Angel Studios — angel.com 
• Poo-Pourri — poopourri.com 
• Squatty Potty — squattypotty.com 
• Purple — purple.com 
• A24 — a24films.com 
 
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Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com 
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ 
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /