Show notes
Brian Halligan (@BHalligan), founder & executive chairman (and former CEO) of HubSpot, joins Sam (@TheSamParr) and Shaan (@ShaanVP) to discuss what he learned from nearly dying in a snowmobile accident, how he took HubSpot from nothing to $1 billion in ARR, and what he learned about marketing from the Grateful Dead. He also discusses what he does day-to-day, why he has always preferred inbound marketing, how to manage creatives, and much more.---------* Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.* Want more insights like MFM? Check out Shaan's newsletter.---------Show Notes:* (1:37) Brian’s snowmobiling accident that nearly killed him* (7:18) How Brian’s life has changed since* (13:07) What Brian actually does day-to-day* (28:39) Why has always Brian preferred inbound marketing* (32:00) Businesses that can be built on top of HubSpot* (33:34) Org chart business opportunities* (36:14) Climate Tech Opportunities* (50:50) How to Manage Creatives* (55:35) What the Grateful Dead can teach us about marketing