Richard joins us again to talk about the true meaning of leadership. Is it about passion? winning? dedication or more?

KEY FACTORS

• European Super league and more...
  
• Authenticity IS The Secret
  
• Tree may fall if it's not rooted... is football rooted in their communities?
  
• Never forget about your customers
  
• Leaders LISTEN
  
• Technical model is not sustainable unless understands the Human Challenges
  

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