In this episode, we sit down with Ian Coke, VP of Technical Strategy & Customer Relations North America at Pirelli, for an engaging conversation about the fascinating world of tires, motorsports, and cutting-edge tire technology.Ian shares his unique perspective on how tire engineering impacts everything from everyday driving to the highest levels of racing competition. We explore the science behind tire performance, the challenges of developing tires for different conditions, and the critical role tires play in vehicle safety, handling, and efficiency.Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

In this episode of the Munro Live Podcast, we sit down with Denis Tudor, CEO and Co-Founder of Swisspod Technologies. A multiple award winner of the SpaceX Hyperloop Competition, Denis shares his journey from student innovator to leading one of the most ambitious transportation startups in the world.We dive into Swisspod’s recent milestone, a full scale hyperloop test in Pueblo, Colorado, where their system reached 65 mph (102 kph) during a live run. Denis breaks down the engineering challenges, what it takes to scale hyperloop technology, and how Swisspod is pushing the boundaries of high speed, sustainable transportation.https://www.swisspod.com/Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

In this episode, Cory Steuben, Director of Cost Engineering at Lucid, takes us inside the strategy behind the company’s upcoming midsize platform. We explore how Lucid is working to bring its signature performance and efficiency to a more accessible segment—without compromising on quality.Cory breaks down the role of cost engineering in shaping vehicle architecture, balancing innovation with scalability, and making smart trade-offs that ultimately define the product. From platform design decisions to the realities of hitting cost targets in a competitive EV market, this conversation offers a rare behind-the-scenes look at how the next generation of electric vehicles gets built.Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities and teardowns we will be able to bring to you! For more behind the scenes content:X/Twitter: https://twitter.com/live_munroX/Twitter: https://x.com/MunroAssociatesInstagram: https://www.instagram.com/munroliveLinkedIn: https://www.linkedin.com/company/munro-liveLinkedIn: https://www.linkedin.com/company/munro-&-associatesInquiries: [email protected] For Exclusive Content Join our Patreon!Patreon: https://www.patreon.com/MunroLive

Sharath Reddy, Senior Vice President of Corporate R&D at Magna, joins Michael Cason, Senior Engineer at Munro, for a deep dive into the evolving world of EV development. As electrification accelerates, the conversation explores the shift from component level design to fully integrated systems level engineering and what that means for the future of vehicle innovation. They also unpack the growing role of software and ADAS in shaping next generation vehicles and how these technologies are redefining performance, safety, and vehicle identity.Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

In this episode, Jordan Arocha, President of Munro, speaks with Kodiak AI Founder and CEO Don Burnette about safely driving an autonomous future and the many decisions and challenges that come with it.Kodiak is a company specializing in autonomous, driverless long haul trucking technology, focused on developing AI powered self driving trucks and scaling autonomous freight operations for real world deployment.https://kodiak.ai/Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

In this episode, we explore how advanced magnet manufacturing is transforming electric motor design. With the ability to produce magnets in custom shapes and precisely controlled magnetization patterns, designers can unlock entirely new performance possibilities.The podcast highlights AML’s innovative process, which enables magnets with a rotating magnetization vector. This breakthrough creates a smooth, sinusoidal magnetic field—delivering motors that run quieter, more efficiently, and with improved overall performance compared to traditional block-magnet designs.https://mitusmagnets.com/Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

ClearMotion’s active suspension technology aims to redefine ride comfort. By integrating advanced sensors, high speed actuators, and sophisticated control algorithms, the company has engineered a system that actively controls vehicle motion in real time, delivering levels of comfort, stability, and performance beyond what traditional passive suspension systems can achieve.In this episode, we sit down with Jerry and Joe from ClearMotion to break down how their active suspension system operates, the hardware and software architecture that powers it, the vehicle dynamics and physics behind ride comfort and body control, and what this technology could mean for EV platforms, autonomous vehicles, and the future of chassis engineering.https://www.clearmotion.com/Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/

In this episode of the Munro Live Podcast, Paul gets to geek out on automotive lubricants with Max Burgman and Mike Marcella of FUCHS.https://www.fuchs.com/us/en/

In this episode of the Munro Live Podcast, Jon and Nate are joined by Will Ward, Product Manager at Daikin Applied, to discuss how collaborating with Munro has helped Daikin stay at the forefront of the HVAC industry.https://www.daikinapplied.com/

In our second episode of the Munro Fireside Series, three of our top engineers gather for a discussion on motor technologies, from magnets to materials and so much more.