Show notes
Most founders think they have a marketing problem. In reality, they are the bottleneck, and it’s costing them revenue.In this episode, I talk to Renata Zinatullina (Digital Hunch) about why marketing often doesn’t work and what actually drives growth in B2B companies.00:00 Why marketing agencies push you to spend more (and why it’s a trap) 03:00 How to get a CMO for 3x less money (fractional model explained) 07:20 The mistake that costs founders 50% of revenue (real case) 12:10 Why your marketing doesn’t work (and it’s not about channels) 17:10 What actually drives growth: product, audience, clarity 23:20 Can AI replace marketers? (only if you know what you're doing) 25:20 From fear to confidence: building in English as a founder 30:50 Where to start if your marketing isn’t working _______ If you're working on your positioning, pitch, or communication, this is exactly what I help with:LinkedInmakemeHEARDConnect with Renata:LinkedInDigital HunchRebuilding SaaS Marketing Podcast
