MRXplorer
MRXplorer
KP and Z
Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the dynamics between "brand-side" and "vendor-side" research, and more. Let's explore this world of market research together!
Semiotics 101
What exactly IS semiotics? Whitney Dunlap-Fowler joins us to walk us through what it is, how it's used, and where to learn more about it. --- Send in a voice message: https://anchor.fm/mrxplorer/message
Jul 20, 2021
45 min
MMM: Is agile the correct focus point?
Z and Kristina muse over a few things in this episode. - When will "agile research" become "research"? - When will "agile research" reach business-to-business research? - Is "agile" excluding the ability to achieve inclusive research?  - Whose job is it to solve data quality issues or DE&I in research?  --- Send in a voice message: https://anchor.fm/mrxplorer/message
Jun 17, 2021
30 min
DEI Part 1: That's a Wrap
Kristina and Z take some time to reflect on the conversations around diversity, equity, and inclusion with the guests from the past few months on the podcast. --- Send in a voice message: https://anchor.fm/mrxplorer/message
May 25, 2021
40 min
Exploring DEI in MRX: Accessibility with Mary Ann Mendez
Mary Ann Mendez joins Kristina and Z to chat about her experiences as a blind woman in the field of market research. Learn about the opportunity for online qualitative tools to be more inclusive, the diversity philosophy, and the skills of blindness.  Interested in Mary Ann's consulting to help your platform be better? Or just want to learn more about accessibility in insights? Reach Mary Ann on LinkedIn or at the email address below. Mary Ann Mendez on LinkedIn: https://www.linkedin.com/in/mamendez1/ Contact Mary Ann via email: [email protected]  --- Send in a voice message: https://anchor.fm/mrxplorer/message
Apr 18, 2021
57 min
Monday Musings: Storytelling in #MRX
Welcome to Monday Musings, the series where Z and Kristina muse over a market research topic. We kick it off with a chat about storytelling in market research, the difficulties around storytelling as a market researcher who wants to share ALL the numbers, and some advice on how to kick off any project so that the story practically tells itself when the data comes in! (As an extra bonus, the tip from Kristina also helps manage all those stakeholder add-ons that creep up in a project.) Follow MRXplorer on LinkedIn: https://www.linkedin.com/company/mrxplorer Twitter: @mrxplorerp Email: [email protected]  --- Send in a voice message: https://anchor.fm/mrxplorer/message
Mar 22, 2021
28 min
Exploring DEI in MRX: Melissa and Anacely on being Latinx in MRX
Melissa Nevarez and Anacely Vazquez-Carrillo join Kristina and Z to share their experiences being Latinas in the world of market research. We get into topics like different subgroups within the Latinx umbrella, 2020 polling and messages about the Latinx community, and more!  As always, we hope this inspires discussion, though, and, ultimately, action towards improving the diversity, equity, and inclusion in the market research we conduct, and in the cultures we are part of within the market research community.  Follow us on LinkedIn: https://www.linkedin.com/company/mrxplorer And on Twitter: @MrxplorerP --- Send in a voice message: https://anchor.fm/mrxplorer/message
Feb 2, 2021
1 hr 5 min
Exploring DEI in MRX: Mario Carrasco
Hear from Mario Carrasco, co-founder and principal of ThinkNow as he explains some of the cultural nuances that lead to marked differences in the way Latinx survey respondents are recruited and nurtured, then stay as he candidly shares his experience on being a Latinx market research company co-founder.  Follow us on Twitter: https://twitter.com/MrxplorerP Join us on LinkedIn: https://www.linkedin.com/company/mrxplorer --- Send in a voice message: https://anchor.fm/mrxplorer/message
Jan 11, 2021
47 min
Exploring DEI in MRX: Sia Najumi and Tatenda Musesengwa
In our first international episode, we chat with a couple of the founding members of Colour of Research (CORe) in the UK. Listen to their experiences as people of color in the market research industry, and enjoy their passion for the work they're doing with CORe. When you're done, come back to the show notes to learn more about them at the links below!  Learn more about CORe on LinkedIn: https://www.linkedin.com/company/colour-of-research-core Check out the opportunities to get involved with CORe: https://www.colourofresearch.org Subscribe to their podcast: https://www.colourofresearch.org/podcast --- Send in a voice message: https://anchor.fm/mrxplorer/message
Dec 9, 2020
48 min
Exploring DEI in MRX: Pepper Miller
Our journey exploring the world of diversity and inclusion inside and outside the market research walls starts with our conversation with Pepper Miller, author, market researcher, and Black-American subject matter expert. This candid conversation was very thought-provoking; we're sure you'll agree. Are you ready to dig in?  To shop Pepper's books: https://peppermiller.net/black-still-matters/ To learn more about Pepper: https://peppermiller.net/ --- Send in a voice message: https://anchor.fm/mrxplorer/message
Nov 23, 2020
58 min
MRXplorer Diversity and Inclusion: An Intro
We're kicking off a series of interviews that talk about diversity and inclusion from the perspective of underrepresented groups. We hope you'll join us as we share the fun and courageous conversations we've had (and continue having) around this topic.  --- Send in a voice message: https://anchor.fm/mrxplorer/message
Nov 17, 2020
11 min
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