The Bond University “One Goal, One Community: Moving beyond bullying and empowering for life” program is designed using tenets of service-learning and persuasion to provide information about bullying and ways to address it to students, parents and community members. To date, over 50,000 people have made commitments to engage in positive anti-bullying behaviour through program partnerships with over 250 schools, businesses and community organisations across Australia and the United States. The ethos underlying the program is the ripple effect of positive change – the idea that every person has the potential to be an agent of change to make a positive difference in his or her community.