Move The Needle
Move The Needle
Greg Hartle and Jason Zook
Succeeding In Offline and Online Small Business
1 hour 36 minutes Posted Jul 25, 2019 at 7:00 am.
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Show notes

Topics Discussed In This Episode:

  • Greg discusses how he got involved in a brick and mortar retail business in Fargo, North Dakota.
  • Jason discusses his Facebook Advertising strategy for an online course.
  • Jason and Greg discuss how their upbringing shaped their investment philosophy.
  • Why Greg assesses a return on investment using time, not just money.
  • Why investing in yourself isn't just a cliché.
  • How Greg and Jason handle business partner disagreements.
  • How Greg draws boundaries as an investor in someone else's business.
  • How Youngblood Coffee has utilized counter-culture to grow their brand.
  • Discussion on the value of active versus passive marketing strategies.
  • Why Jason believes a great website is an insurance policy for acquiring new customers.
  • How Jason decides on pricing for online courses and subscriptions.
  • How Jason has used digital products to fund personal experiences.
  • Discussion on the importance of automatic funding of various business and personal bank accounts.
  • How Jason decides where to invest his time and money when managing multiple businesses and digital products.