Topics discussed on this episode:

• The philosophical differences between how Greg and Jason view the purpose of business in their own lives.
• How Greg helped a surgeon move from self-employed to running a business that doesn't solely require him as the sole revenue generator.
• How to think about time as a service professional.
• What led Jason and his wife Caroline to combine their businesses together and launch a lifetime membership community for client-based business owners who want to build digital products.
• How Jason has positioned his membership community, Wandering Aimfully, to help small business owners stop trading time for money.
• The process Jason and Caroline have gone through to determine their "special sauce" that only they can provide their customers.
• How Jason handles his own psychology when he's not meeting his own expectations and goals.
• High-touch tactics Jason uses to learn what his customers want.
• Jason discusses why an Experimenter's Mindset has forced him to plant seeds for future positive outcomes.
• How Jason has used a "Test Drive" of his product to learn the exact changes to his program his customer's desire.