Pierer Mobility Group (PMG), the parent company of KTM is struggling. Mark, self identified orange koolaid drinker, joins me again to talk about KTM's challenges, and what some of the paths forward need to be. In the second hour we also talk about pros and cons of the "direct to consumer" business model as it relates to motorcycles.
 
Fixing KTM article:
<a href="https://motoadventurer.com/2024/11/25/fixing-ktm-rebranding-pierer-mobility-group/" target="_blank" rel="ugc noopener noreferrer">https://motoadventurer.com/2024/11/25/fixing-ktm-rebranding-pierer-mobility-group/</a>
 
Episode Art: Mark Scherrens

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EP80: Ray Butts

Moto Adventurer Unscripted is a long-form motorcycle podcast on adventure riding, dual sport culture, and real-world ADV travel. It goes beyond surface advice into how riders build skills, plan routes, choose bikes, manage costs, and navigate events like rallies and dual sport gatherings. With an Appalachian focus, it explores terrain, the machines, and the community. Expect unfiltered discussions about meeting riders, preparing for trips and events, and building the skills and gear setups that make every ride smoother, safer, and more fun.