I've been wrestling with this topic for a while now and finally put a few coherent thoughts together. In a world where Amazon can have something at my doorstep tomorrow, why should I buy something from a brick-and-mortar store? There are a lot of good reasons, but businesses need to be making it easier to walk into their stores, not harder. That and more on the show today.
As always, I want to hear your comments and feedback. Hit me at MotoADVR@gmail.com with comments on this topic or others, ideally, we can talk about them on the show.&nbsp;
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Episode 16: No Metric for Taste

Moto Adventurer Unscripted is a long-form motorcycle podcast on adventure riding, dual sport culture, and real-world ADV travel. It goes beyond surface advice into how riders build skills, plan routes, choose bikes, manage costs, and navigate events like rallies and dual sport gatherings. With an Appalachian focus, it explores terrain, the machines, and the community. Expect unfiltered discussions about meeting riders, preparing for trips and events, and building the skills and gear setups that make every ride smoother, safer, and more fun.