Motivated Podcast
Motivated Podcast
Motivated
This is a Marathon not a Sprint with Erik Huberman | CEO of Hawkemedia (your outsourced CMO)
58 minutes Posted Jun 1, 2020 at 1:06 am.
  intro
  if you could have any superpower
  deepest depths of the ocean or outer space?
  one you must have during Covid-19
  cell phone or computer
  why you shouldn't pause your marketing?
  why does all the marketing look the same?
  the Land Rover Adaward winning
  the worst position might be the best
context is crucial
looking to the horizon
people wanted confidence
the future: all marketing is aspirational
Equinox Hotel
Is this a blip or D-Day?
people wearing masks is going to be a thing
Alternatives to Amazon: Is this an opportunity?
a vast majority of people are still working
re-tool or re-invent
you should be on offense
recession vs Covid-19
tone deaf campaigns
business insights...use them
small, agile, nimble: this is when it works
e-commerce post Covid-19
digital fatigue
Tik Tok still very young
SMS Marketing, owning your audience
sell through nurturing
S.O.O (Stay on Offense)
Are you really motivated?
This is a battle!
Rhone: Brand for Better
when you are at your lowest
what has Motivated you to wake up
can Erik predict the future?
Groundhog Day
playing the Saxophone
Peloton Conference calls
make the best of it
welcoming the weekends
keeping your team motivated
positive reinforcement from the Navy SEALS
Amazon Alex Flash Briefing
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58:07
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Show notes
In this Episode, Erik talks to us about coming to terms with the idea that you are in a battle. He explains the concept of S.O.O and why being aggressive isn't a bad thing and why you should be on the attack. But he also reminds us that this is a Marathon and not a Sprint and finds way to remain persistent and to stay Motivated by welcoming the weekend, everybody goes through waves and the worst position might actually be the best.