TalentX is a 360-degree talent development company, where they focus on digital creatives - specifically on TikTok and Youtube. Josh Richards, a TikTok star with over 16M followers, and Michael Senzer, head of TalentX’s business development join us to discuss why these are such coveted platforms and how brands could get value by bridging the gap with products/experiences and some of their featured talent.In this episode of Motivated our guests talk about the responsibility that comes with celebrity, navigating social media and Tik Tok specifically, the creative process, working with brands and hacking the algorithms while staying Motivated and being authentic.Why Motivated? Motivation Advice from a Tik Tok celebrity With power comes Responsibility Tweaking your message during Covid-19 Work-life and home-life Musicly to Tik Tok for Brands Zoom as a Verb Josh describes Tik Tok to an Alien The For You page algorithm Not a Prefect Equation How should brands engage with Tik Tok Trust the creative process Hacking the algorithm 30-50 million views The death of Vine Creating and inspiration Go, go, go The next Myspace? No Fear! Sway House 32.16A safe place Sponsorship Anything you’re not proud of Don’t be a walking billboard Working together Staying Motivated