Most Innovative Companies
Most Innovative Companies
Fast Company
Creator vs. Influencer: The New Social Marketing Paradigm
1 hour 3 minutes Posted Aug 28, 2026 at 3:00 pm.
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Show notes
On today’s episode, cohosts Yasmin Gagne and Josh Christensen talk to former Fast Company senior editor and now Alto editorial director Jeff Beer about why the influencer bubble is finally popping.
Then Yaz talks to Cotopaxi CEO Lindsay Shumlas about Cotopaxi’s sustainability efforts, international expansion, and how they build credibility. 
To check out Jeff’s reporting, go to: https://www.fastcompany.com/91576953/the-influencer-bubble-is-finally-popping 
For more of the latest business and innovation news, go to fastcompany.com/news