On today’s episode, cohosts Yasmin Gagne and Josh Christensen talk with Fast Company senior writer Ainsley Harris about the water brand Loonen and the rise of consumer safety as a status symbol.

Then, Fast Company senior staff writer Jeff Beer interviews Dhar Mann about building an audience and how he ended up as the NFL’s honorary chief kindness officer.&nbsp;

To read Ainsley’s reporting, go to: https://www.fastcompany.com/91565959/loonen-and-the-rise-of-consumer-safety-as-status-symbol&nbsp;

For more of the latest business and innovation news, go to fastcompany.com/news

Creator vs. Influencer: The New Social Marketing Paradigm

Which companies are on the cutting edge of artificial intelligence? What’s the next major breakthrough in healthcare? How do iconic brands reinvent themselves to appeal to the next generation? Most Innovative Companies is where tech, business, and innovation convene. Join hosts Yasmin Gagne and Josh Christensen as they bring you the latest innovations transforming business and society—and highlights the companies that are reshaping industries and culture.