Anything done poorly is a waste of time. And social media – despite all the hype – is not an exception to the rule. Without an effective strategy, your investments in marketing through social media will turn out to be a big and shiny but relatively useless project.In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain how you can ensure that your investments in marketing through social media are helpful (rather than wasteful). With the right approach, you can get amazing results for your business while optimising your time.The Key QuestionsHow do you set good boundaries for daily social media usage?

What is the best way to approach social media advertising?

How can you strategically approach marketing on social media on a daily basis?

How do you align social media with your business vision and strategy?

What You’ll DiscoverThe dot-com bubble of the late 90s vs. the ongoing social media craze

The paradox of social media for businesses

Social media’s addictive power

Scrolling on social media vs. using it to grow your business