What makes a popular burger joint stand out amongst its many, many competitors? It doesn’t just offer customers the "meat" and the "bun". Instead, it’s invested in a proprietary secret sauce. Truth is, the same logic applies to mortgage brokers. The idea here is to find innovative ways to distinguish yourself from the crowd.This episode of Mortgage Broker Acceleration focuses on how brokers can create their own secret sauce. James Veigli and Ash Playsted explain how brokers can take the boring, routine stuff and make it interesting. Tune in to discover practical and creative ways to set your mortgage broking business apart.The Key QuestionsWhy is systemising actually sexy? (2:50)Why should you look at your mortgage broking business from a customer’s perspective? (4:19)What do your clients hate? (8:13)What should your secret sauce achieve for your mortgage broking business? (18:37)What You’ll DiscoverThe language of the broker vs. the language of the customer (11:57)How to differentiate your business through personalisation (14:13)The car analogy (15:25)The burger analogy (21:09)Learn MoreVisit Mortgage Broker Acceleration to grow your business faster.Get deep-dive training from James and Ash at www.BrokerWorkshop.com.

Many cash flow-poor brokers make the mistake of buying leads as a last resort. Since they often lack effective processes to convert those leads, they fail to make a return on their investment. Remember that at the end of the day, there’s no point in paying for leads you can’t convert. But this doesn’t mean that brokers should never pay for leads. So, there’s really no one-size-fits-all approach here.In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss when brokers should buy leads. Tune in to learn how paying for leads can be part of an effective business strategy – if your business meets specific criteria.The Key QuestionsWhy should brokers be aware of the ‘shiny object syndrome’ when considering buying leads? (2:50)When is it a good idea to buy leads? (7:57)Why is it that two companies who purchase leads of the same quality can still end up with different results? (9:40)What’s the caveat to making bought leads a part of your growth strategy? (18:10)What You’ll DiscoverThe common mistake that many struggling brokers make (3:35)The preconditions your business needs to meet before buying leads (5:14)What buying leads can and cannot do for your business (19:40)What you shouldn’t do when making your decision to buy leads (21:43)Learn MoreVisit Mortgage Broker Acceleration to grow your business faster.Get deep-dive training from James and Ash at www.BrokerWorkshop.com.

You don’t create a content ecosystem for your mortgage broking business by just sending out emails and posting on social media. A content ecosystem is more like an elaborate spiderweb. It’s highly strategized, with multiple anchor points and subpoints. And everything is interconnected to serve a core purpose – catching prey. This means your content ecosystem is designed to attract and convert clients.In this episode Mortgage Broker Acceleration, James Veigli and Ash Playsted share many practical tips about it. Their discussion focuses on how brokers can create their own well-functioning content ecosystems. Tune in to learn how to generate high-quality content that stands out from your competitors in a cost- and time-efficient manner.The Key QuestionsWhat does a content ecosystem do for your business? (2:29)What constitutes good content? (6:36)Why do you need your content to go beyond you and your expertise? (9:16)What do people want from your content? (11:41)What You’ll DiscoverThe spiderweb analogy (5:13)A time-saving tip for content creation (13:01)The importance of putting yourself in your consumers’ shoes (14:01)How to tap into the power of storytelling (16:06)Learn MoreVisit Mortgage Broker Acceleration to grow your business faster.Get deep-dive training from James and Ash at www.BrokerWorkshop.com.

How much should a mortgage broking business owner pay their staff? And how much should brokers pay themselves? Unfortunately, many brokers turn to generic answers (usually a pay range) when faced with these questions. But these generic numbers don’t take a business’s specific context into account.In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss the answers to these questions. Instead of providing cookie-cutter solutions, they encourage brokers to think contextually. Tune in to learn how to rethink your broking business’s compensation philosophy and structure.The Key QuestionsWhy does the cookie-cutter approach to compensation not work? (3:20)Is money the top priority for your employees? (6:21)Should you pay a hired broker salary and/or commission? (8:12)Why is the money in your broking business’s bank account not yours? (14:20)What You’ll DiscoverHow to think about the salaries you offer for specific job positions (2:47)The importance of having a business succession plan (10:03)Approaching your finances as a business owner vs. self-employed person (16:06)Why brokers shouldn’t pay themselves last (17:15)Learn MoreVisit Mortgage Broker Acceleration to grow your business faster.Get deep-dive training from James and Ash at www.BrokerWorkshop.com.

Are you familiar with the Theory of Constraints? This management framework posits that there is always one weak point in any system or machine. And until that specific constraint is fixed, that system cannot achieve significant progress.In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted apply this theory to mortgage brokers. Tune in to learn how to find the point of constraint in your mortgage broking business (it may even be yourself). You’ll also discover practical tips on overcoming common psychological and managerial constraints. That’s how you can unlock your ability to achieve continuous business growth.The Key QuestionsHow does the Theory of Constraints apply to mortgage broking businesses? (1:44)Why do many brokers find it difficult to identify their point of constraint? (3:04)How many brokers end up becoming their own constraint? (8:40)How should brokers fix the points of constraint in their mortgage broking businesses? (14:36)What You’ll DiscoverThe two weakest links that Ash and James often see (5:22)Why getting your system process workflow right is crucial (7:23)The critical difference between being a creator and being a doer (9:59)Three important areas that you should focus on (11:57)Learn MoreVisit Mortgage Broker Acceleration to grow your business faster.Get deep-dive training from James and Ash at www.BrokerWorkshop.com.

The mortgage broking industry has gone through a few phases. There was phase 1.0 during the pre-internet era, then phase 2.0 after it. The industry only entered into phase 3.0 in the past 1-2 years. And brokers who aren’t aware of what’s to come are at risk of being outcompeted.In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted unpack the implications of phase 3.0. They take stock of how far the industry has come and where it seems to be headed. Tune in to understand how brokers need to adapt to the transition that’s already underway.The Key QuestionsWhat’s the only real differentiator between brokers today? (9:20)Why should brokers create efficient and systematic businesses? (11:14)What’s the mindset that brokers need to thrive in the future of this industry? (14:40)Does the industry need to change? (16:18)What You’ll DiscoverWhat mortgage broking 1.0 was like (1:47)How banks drove the transformation that created mortgage broking 2.0 (4:26)What brokers need to do to prepare for the transition to mortgage broking 3.0 (9:50)What’s right for the customer vs. what’s right for the business owner (19:44)Learn MoreVisit Mortgage Broker Acceleration to grow your business faster.Get deep-dive training from James and Ash at www.BrokerWorkshop.com.

Brokers always have deals to seal, money to make, and deadlines to meet. Under that avalanche of work, stress, and pressure, it’s very easy to lose track of their ‘why’. And when brokers lose track of their inner motivation, it’s very easy for the overwhelm to overwhelm.In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss why the broker’s ‘why’ is so important. Tune in to dive deep into your core and reconnect with your inner drivers (hint: it’s not the money). It’s the key to achieving sustainable and enduring success in this industry.The Key QuestionsHow do you find your ‘why’? (1:55)Does your ‘why’ change and evolve over time? (2:52)What happens when you start stripping away the layers of the ‘onion’? (6:12)Why is ‘the why’ important? (11:34)What You’ll DiscoverWhy the broker’s ‘why’ often gets buried (4:04)A critical question that all brokers should ask themself (13:00)How the fight-or-flight response influences our decisions (14:49)A simple tip to help you dive deep into your ‘why’ (18:34)Learn MoreVisit Mortgage Broker Acceleration to grow your business faster.Get deep-dive training from James and Ash at www.BrokerWorkshop.com.

As the year draws to an end, many brokers think of their plans and ambitions for 2022. This is the time for making lists and new year’s resolutions. However, many brokers unfortunately set goals that are too narrowly defined by numerical targets. For example, hitting a specific income bracket or signing a specific number of loans.In episode 63 of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss how brokers should rethink their approach to goal-setting. Tune in to learn how to make the most of the holiday season... and be fully prepared for the challenges and opportunities ahead.The Key QuestionsWhat should brokers get philosophical about during the holidays? (9:35)How should brokers rethink their end-of-year goal-setting? (11:47)Should brokers also work on their personal growth? (15:47)What is the act-as-if method and how can brokers use it? (16:09)What You’ll DiscoverThe importance of switching off (1:45)A hidden upside to 9-to-5 employment (and how entrepreneurs can recreate it) (7:40)The common but counterproductive tendency to catastrophise (17:40)Some practical tips for brain and mindset training (19:36)Learn MoreVisit Mortgage Broker Acceleration to grow your business faster.Get deep-dive training from James and Ash at www.BrokerWorkshop.com.

Goal-setting is an important aspect of every business. Unfortunately, many brokers often set goals in a thoughtless and careless manner. This leads them to eventually abandon them (as with many New Year’s Resolutions). Or they stubbornly insist on sticking to an old goal long after it becomes counterproductive.In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted talk about goal-setting. They explain why brokers need a new approach to goal-setting. Tune in to learn why this is crucial for your long-term business success. You’ll also discover practical tips on setting effective goals, sticking to them, and pivoting when necessary.The Key QuestionsWhy is the common approach to New Year’s Resolutions problematic? (1:44)Is a dogmatic approach to goal-setting dangerous? (3:23)Does the wrong approach to goal-setting achieve anything? (4:49)What happens if we don’t achieve the goals we set? (6:46)What You’ll DiscoverHow our limiting beliefs influence our goal-setting process (6:14)The main challenge in implementing the one-touch system (10:06)Neuroscientific tips on brain training (13:08)The transformative impact of setting a vision for your business (18:18)Learn MoreVisit Mortgage Broker Acceleration to grow your business faster.Get deep-dive training from James and Ash at www.BrokerWorkshop.com.

What business lessons can brokers learn from Santa Claus? Most kids are taught to believe that Santa rewards ‘niceness’, not naughtiness. Likewise, many brokers believe that they will be rewarded for being ‘good’. If they have good intentions and a good work ethic, their business will succeed, right?In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain why this mindset is a myth. While being well-intentioned and hardworking is great, it isn’t enough to create a successful business. Tune in to learn which traits, tendencies, and mindsets ultimately get rewarded in this industry.The Key QuestionsWhat is the huge myth that influences many brokers in the industry? (4:25)How does the core mindset from the Santa myth carry over into our professional lives? (8:23)How can brokers transition from magical to practical thinking? (9:00)What happens after brokers realise that ‘Santa’ isn’t real? (9:30)What You’ll DiscoverWhy Santa is much more than a fantasy for most children (1:49)The myth of the free and independent broker (5:05)The myths vs. facts of being a mortgage broker (6:44)Why the business world doesn’t operate according to the logic of the Santa myth (7:21)Learn MoreVisit Mortgage Broker Acceleration to grow your business faster.Get deep-dive training from James and Ash at www.BrokerWorkshop.com.