If all you have to win clients over is a cheap rate, you are fighting a losing battle, because there will always be someone cheaper. You will become a replaceable commodity.In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted share why this was the go-to strategy in the past, and why it no longer helps mortgage brokers at present. They share how brokers need to step up from being a simple order-taker and transform themselves into a trusted advisor.Are you ready to elevate your game from being a mortgage broker into a trusted advisor and grow your business? Let James and Ash guide you on that journey.The Key Questions: What are you (broker) going to do for me (client)?

How do you switch the conversation to where you want to go?

How do I actually activate the trusted advisor?

How do I turn more people into customers?

What You’ll Learn:Why brokers who continue to compete on rates, fees, and lenders, will lose.

In the absence of good advice, people will default to a better deal.

Most mortgage brokers get word-of-mouth and referrals.

Switching from being an order-taker to being a trusted adviser.