A brand is an intangible feeling and thought you have about something. When you feel excited, cool, and intrigued, you’re more likely to engage with that brand. Building a personal brand  is no different. But most people are trying to optimize the completely wrong part of their personal brand. They’re trying to make sure other people like them, but this is the wrong thing to focus on. Listen in this week and learn what you should be doing instead.   Ready to get some free 1:1 help? I offer a limited number of free coaching calls each week. Grab time on my calendar at http://lindsaybuchancoaching.com/call and let’s get you feeling more confident today.