Rick Nichols has spent the better part of 4 decades leading organizations and scaling revenue teams. He's a pioneer of the "Complex Sale" and value selling frameworks -- spending time at companies like SAP,  ADP and First Data perfecting those methodologies. He is Managing Partner focused on revenue growth at TechCXO - a partnership of on-demand executive leadership professionals who specialize in transforming and scaling technology companies.

We're joined in this episode by Billy Bob Brigmon. Billy Bob has an extensive sales background, in particular working with and coaching sales leaders. He's worked for companies like VMWare, Workday, and Pivotal -- and has recently started SalesLeaderU,

Amy Franko joins to take us through her career as an top producing sales rep and eventually into entrepreneurship. Amy spent portions of her sales career with IBM and Lenovo before founding a sales training and consulting firm: Amy Franko and Associates. She's a top LinkedIn Sales Voice, and a #1 bestselling author of the book "The Modern Seller."

Liz Heiman is the founder and CEO of Regarding Sales, a sales training firm focused on helping founders create clear sales strategy. She spent a portion of her career leading the APAC region for Miller-Heiman consulting and took that experience into a career as an entrepreneur.

Alexis has enjoyed a vast and diverse career in sales. Alexis is currently the Director of Agency Marketing and Engagement at Cowbell Cyber, and has been an award winning insurance and tech sales executive. She joins us to talk about balancing work and family, and the fundamentals of how she coaches reps to be top performers.

Dennis Diligent has spent his sales career in both international and domestic leadership roles -- in both sales and management consulting. He's lead teams at companies such as Myers-Briggs, Bomi, and Prometric.