This is timely, I know…. But, let me tell you something - taking a break is exactly what you need when you’ve been going and going and not taking a minute to recharge. I’ll admit that I love a weekend getaway. It doesn’t take much to make me happy. I’m not the kind of person who requires two-week long European vacations. Nope, a night or two away does my spirit so much good.My dad always talked about working hard and playing hard. Even during the ‘80’s oil bust and we didn’t have much money at all, my dad ALWAYS made sure we took our summer vacation to New Mexico. I KNOW he made a financial sacrifice for our family, but looking back now...we needed it.I said NEEDED it...not just wanted it. But, our family had a deep need to reconnect once a year. Life (and my parents’ business) was hard, and my dad knew that spending a few days away from the hustle and bustle of it all would help reset our minds and renew our spirit. He was right. It’s funny that all those things he did for our family as I was growing up...he knew waaaay more than I did...and still does.So, a few times a year (if not more), I make sure we take a few days to unplug because it truly is necessary in order to grow.This takes some planning though. You know as well as I do that the weeks fly by, and if you don’t get intentional with your calendar - it’ll own you. The meetings, the presentations…it’ll all own you.So, flip the switch. Take a break. Get out your calendar and find some time to unwind. Take the kids to grandma’s house. If you can’t go somewhere because money is tight, stay home and find something fun to do or just relax.I realize we are just starting to get out from under a pandemic and economic shutdown, but now more than ever we need a break. I promise you - the creativity and renewed sense of spirit will work wonders for you personally and professionally.

No matter what type of business you own, building community is critical to your success. If you’re a professional services provider and have participated in traditional face-to-face encounters (i.e., Chamber events, coffee meeting, networking at the country club, etc) but struggled developing a community in the digital space during the pandemic, you’ll learn so much from my guest, Dana Malstaff, CEO & Founder of Boss Mom.Staying in front of and keeping your audience and potential clients engaged in the digital space is critical for growth. Sure, we are all getting back to normal and having those in-person meetings again (thank goodness!), but one thing is true: the world is leveraging digital assets now more than ever. One of those digital tools that Dana has mastered is developing community online.Dana Malstaff is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro. With over 20k students in various courses and a 30k+ strong community and with over 10 years of experience in content creation, marketing, sales, community building, and business strategy, Dana grew the Boss Mom brand into a six-figure business in less than a year. Her Boss Mom Movement is all about losing the guilt when it comes to raising babies and businesses at the same time, and believes that pursuing our passions and building our dreams while including our children in the process, is the best way to build thriving businesses and families.You can learn more about Dana on Instagram @danamalstaff or visit her website at https://boss-mom.com. 

When it comes to on-camera or on-stage interviews and appearances, it can be downright scary for a lot of us. The thought of pressing the “record” button was terrifying for me a few years ago! Why?Even though I am competent and an expert in my field, I lacked the confidence when it came to getting on-camera. If you’ve ever felt this way, you are absolutely not alone.We are chatting today with my dear friend and international communications and media presence coach, Elizabeth de Moraes. She will share with us the techniques she uses with her clients to develop their own style of magnetic executive presence, confidence, polish and message delivery that creates more credibility especially during on-camera and public appearances.To learn more about Elizabeth, you can connect with her on Instagram @iamelizabethdemoraes or visit her website at https://www.elizabethdemoraes.com. 

There is no magic pixie dust that will bring you qualified client prospects without any work on your end. If you want more clients, you’ve got to get out there and be visible to them……and that takes consistency and intentionality every day of the week.There are two platforms to generate leads: in-person and digitally.IN-PERSONAttend chamber and non-profit events, meetings with client prospects, conferences, and masterminds.Professional workshops and tradeshows where it’s likely your perfect client will attend.Be featured as a keynote speaker. DIGITALEmail signature: Make sure your signature block tells people who you are (NAME), what you do (BUSINESS) and a link to your website or your freebie optin.Email Marketing: If you have an email list, you should be marketing to that list regularly, at least weekly. Social Media: Pick ONE platform you feel confident you can be consistent on and connect with potential clients and engage with them on that platform. Social Media Bio: This is very similar to your email signature block. It needs to tell people who you are and what you do and include a link to your website or freebie.Always keep in mind the words you use to describe who you are and how you can help need to resonate with your perfect client in a way that emotionally connects them to you. Think about the personality characteristics of your client…what are they feeling and how can you best communicate in such a way that leaves them wanting to learn more about you.Make sure to follow me on IG @heather_lisle. If you are looking to grow your email list, put together the best marketing strategy or just want to dive deeper into knowing how to create leads for your business, make sure to book a strategy call by clicking here!

As business owners, we tend to feel as if we need to be on all the platforms doing all the things. But, in order to not burnout and be effective - you’ve got to focus on ONE platform…get really good at it…and then build your digital presence from there. For so many business owners, Instagram is a platform where their clients are hanging out the most. We are going to dive into what you should and shouldn’t be focusing on with Instagram, whether you’re a seasoned veteran on the platform or a newbie.Instagram business coach and digital creator, Emmy Cornwell, will talk about all of the top tips and tricks you need to know as a business owner on Instagram. Get out your notepad and pen because this episode is packed full of information you need to know.Find Emmy @heyheyemmy on Instagram or check out her podcast, The Hey Hey Emmy Show.

I just came back from a big conference in Miami and had the opportunity to talk with several retail start-up businesses. One in particular had such an interesting story. The owner…an incredibly sharp, super talented woman who has made millions in the pharmaceutical industry invested over $500,000 starting a company geared towards pre-teen girls.She had a product developed…had spent tens of thousands of dollars on influencers to help promote the product…more thousands of dollars on consultants and marketing firms to help launch the product as well.When I asked if she had a great TikTok presence, she showed me her page with one post on it. And the caption on the post was obviously written by a 40 year old woman.What’s the problem here?Two big things:The person who would want her product is a pre-teen girl. The caption and video needed to be geared towards that…not marketing to the mother.You MUST know who you’re talking to in order to get the response you’re looking for.No consistency on TikTok. I don’t care what platform you choose as your primary platform, you MUST be consistent. You cannot assume that one post will do the trick. It won’t. If you want to grow your audience, the long-game means you must plan your content and be consistent with posting and sending it out.To Grab your FREE 30 day social media & email marketing planning tool and prompts, Click Here.

You’re leaving serious cash on the table by not using video as a part of your marketing strategy.Will Koberg, Founder of the Will Koberg Real Estate Group, is the king when it comes to video and real estate. He’s taken video to a whole new level, using it as a part of his value proposition when pitching luxury real estate clients. He gets calls from other brokers across the country who are looking to relocate high net worth individuals to the Dallas area…and it’s his use of video as a sales tool that separates him from his competitors.In this episode, Will gives his tips on how to use video to gain instant credibility that allows you to close more deals. Some tips and topics discussed are:Video is the quickest way to build the know, like & trust factor with your community and potential customers.Keep your videos simple. You always want to have a beginning, middle and end…and make sure you always have a call to action. Get to the point quickly and tell people to follow you to learn more or call to book an appointment, etc. No matter what you’re talking about on video - talk about it as if you’re being helpful and offering information for your potential client to make an informed decision. Starting on video is easy! Use your iPhone and make sure natural light is on the front of your face. Clip ring lights and a tripod are inexpensive on Amazon.Keep it personal. When talking into the camera, pretend you’re only talking to one person. Think about who you are talking to…and keep your message personalized.Make sure to follow Will on Instagram @willkoberg and make sure to subscribe to his Youtube channel https://www.youtube.com/c/WillKoberg where he gives all his real estate tips and information. Wanting to explore more into your marketing strategy? Let me help you come up with a personalized strategy plan to help market and sell your offers effectively by booking a 60 minute strategy call with me. Click here to book today!

Basic is boring, and it doesn’t sell. Do you…Look like everyone else out there in your industry or niche?Talk more about the services you offer versus the problems you solve?Regularly communicate to your potential clients about why they should use you over your competitor?In this episode, I uncover the 3 things you can do to get out of the basic zone and into the baller zone. From having stale messaging to separating you from you competition, I will dive into these 3 specific things for you to enhance your messaging which will hopefully lead to many more clients and sales!Are you looking to understand your messaging more clear? Don't wait to jump on a strategy call with me. You can book with me here. Also, please follow me on IG @heather_lisle as I give so many daily golden nuggets for free to help you market your products or services clearer and helping you stand out from your competition. Check out my website www.heatherlisle.com to grab  a FREE guide on building your business online in less than 60 minutes!

How many times have you assumed something without asking for facts or clarity? I’ll raise my hand on this one. I’ve assumed that people think my work is boring and like everyone else…and it’s not. I’ve assumed clients have felt a certain way about a project…and in fact - they felt very differently. I’ve assumed that someone understands certain terminology and they don’t.We have all made assumptions about various aspects of our business. We assume that no one is seeing our posts on social media. We assume that people aren’t reading our emails. We assume that we need to spend money on things - like paid ads or SEO - when we aren’t making the money that we want to make.In this episode, I cover my 3 biggest checkpoints I look at daily to make sure I stay away from the assumptions, and go directly toward what can grow my business and make more money - which can help you too!If you are looking for a surefire way to expand and grow your business, understand marketing clearer and easier, make sure to follow me on IG @heather_lisle or check out all I have to offer on my website at www.heatherlisle.com.Are you feeling lost in your business today? Book a 60 minute Strategy call with me by clicking on this link to guide you to growing your business more efficiently! Book your call here.